9 Email Personalization Techniques You Need to Know in 2020
Emails are one of the most important forms of marketing for your online business, and personalization is vital in creating successful email marketing campaigns. According...
Category : Entrepreneurs
How Spending Habits Form (And Which Ones You Need to Break)
Habits can be good or bad. They’re simply routines and behaviors that are repeated on a regular basis and in a similar fashion until they...
Data-Driven Marketing: A Complete Guide for 2020
As a business owner, regardless of your company’s size, you should be aware of what your customers want. Knowing this can help ensure the success...
8 Smart Ways to Monetize Your Blog in 2020
Writing is fun but turning that content into a blog sounds even better. With just the use of the internet, you can publish your content...
When’s The Right Time To Hire Dedicated Support Staff For Your Startup?
Running a business is not an easy task. One needs to take care of a hundred things such as billing, marketing, sales, store management, customer...
5-Step Guide on How to Hire a UX Writer
UX writers have become quintessential to a brand’s identity. If you want to give your product personality, you need to hire a qualified professional. However,...
8 Tactics You Can Implement to Improve Conversion
Are sales dropping in recent quarters? It sounds like it’s time to take a look at the health of your conversion rates. Your online conversions...
10 Tips to Boost Small Business Profitability
When running a small business, profitability is of utmost importance. Businesses that aren’t profitable can’t stay up and running without a constant influx of cash...
Are Mobile Devices Spying On Us?
IN THE 1964 SPY MOVIE GOLDFINGER, James Bond’s device munitions stockpile incorporated a “homer,” a GPS beacon that was science fiction at that point and...
Making Better Co-workers In Easy Way
“No change appears to adhere or to create what we expected,” an official at a large pharmaceutical organization as of late let me know. The...
How Large Firms Fight For Talent
RECORD low unemployment and the intensifying war for talent has sharpened employers’ focus on graduate recruitment. Firms are designing their own schemes and looking beyond...
How To Create Balance Between Managers And Employees
Official Summary In this report, I have attempted to feature the idea and regular methodology towards the exhaust. Realities about the adjustments in advanced working...
18 Things To Know About Working for an Entrepreneur
Working for an entrepreneur can be one of the most rewarding experiences you can have in the business world, especially if you’re thinking about branching...
Successful Small Home Business Ideas for 2020
When it to earning extra cash, a lot of people are turning to start new businesses from their home. The internet has opened the marketplace,...
Why Social Media Cards are an Effective Marketing Tool
When you post from your website onto social media, you often don’t have much control over what the viewer sees. The image may not be...
7 Powerful Lessons From Kid Entrepreneurs
Kid Entrepreneurs Have it Figured Out – Here’s What You Can Learn Childhood is something we’ve all experienced, but have been forced to leave far...
Why Entrepreneurs Shouldn’t Let Brexit Hold Them Back
For some, having a light-bulb moment and turning that idea into reality comes naturally, while for others, it’s a challenging process littered with setbacks and...
The Best Hobbies For Entrepreneurs To Avoid Burnout
Entrepreneurs try to do as much as they can with the 24 hours in a day. It’s natural to think that you need just to...
Moving Your Body For Entrepreneurial And Business Success
Nowadays, becoming an entrepreneur is more accessible than ever. Through incredible changes in education, high school courses that focus on business are now offered. So...
Eating For Entrepreneurship And Other Lifestyle Tips For Success
Entrepreneurship used to be something only possible for a select few. The Richard Bransons, the Warren Buffets, they seemed to have a sprinkle of something...
10 Signs You Have the Frame of Mind of an Entrepreneur
We hear the word ‘entrepreneur’ everywhere these days, with a growing number of business-minded people describing this as their profession, but what exactly is an...
Improve Your Sales Language: 10 Tips for Marketers
There are many types of marketers and marketing activities, but one skill all marketers should master is the art of using language to sell a...
Top 9 Chief Marketing Officer Challenges and Solutions to Overcome Them
Whether you’re a seasoned chief marketing officer (CMO) or have just taken on this role for the first time, the role brings with it many...
Does Culture Really Matter in a Startup?
Startups don’t turn into successful companies without some guidance, direction, and strategic leadership. This can happen in numerous ways, but there’s one integral piece to...
How to Monetize Your Knowledge and Expertise With Online Courses
We’re all knowledgeable in some areas. We all have expertise in a particular niche or skillset. You might not be the best in the world...
Money Matters: What Makes Savers and Spenders Tick?
When you think about it, money is nothing more than a social construct that’s been derived over many centuries and civilizations. People agree to assign...
How to Set Kids Up for Financial Success
We teach our children not to talk to strangers. We show them the importance of manners. We instruct our kids to wear seat belts and...
6 Ways to Organize and Declutter Your Finances Once and For All
Age, gender, occupation, salary, and net worth don’t seem to matter. Regardless of any of these factors, people are stressed about money. In fact, it’s...
Entrepreneurs Need to Stop Sabotaging Their Creativity
Culturally, creativity is something that we talk about from a very early age. Toddlers are given crayons and asked to draw pictures. Preschool teachers encourage...
Cash Flow Banking: Does it Actually Work?
The longer you live, the more likely you are to get caught up in straight-line thinking. Certain areas of your life take on a stale...
Top 10 Trends in Wealth Management
Wealth management firms must remain on top of current trends if they are to capitalize on market opportunities. The change in investor demographics is one...
Algorithmic Investing: What Every Investor Should Know
Most investment decisions are no longer made directly by humans. Instead, computer programs buy and sell shares of companies. Algorithms, which are essentially a set...
5 Personal Improvement Goals of the Most Successful Entrepreneurs
As an entrepreneur, personal improvement is going to be an eternal goal. The most successful people in the world are continually learning and growing and...
The Truth About How Robo-Advisors Actually Manage Money
Most people who do any investing at all have heard about robo-advisors and at least know that they are basically computer software designed to make...
6 Business Lessons From the Tesla Cybertruck Launch
When Tesla CEO Elon Musk revealed the Cybertruck, he did so to much fanfare. In typical Tesla style, the big reveal was glamorous and remains...
Research Reveals TV Is “Least Risky” Form Of Advertising
New research from the marketing effectiveness groups, Gain Theory, MediaCom, and Wavemaker, has found that television advertising is the “least risky” form of advertising available...
Preparing For Future Essentials for Marketing Success In 2020
Ice hockey legend Wayne Gretzky’s famous quote about skating to where the puck is going has been endlessly quoted in business writing, so much so...
5 Online Marketing Trends That Will Define The Industry in 2020
From influencers to retargeting, several trends and technologies have defined marketing in the last decade. Of these, which will continue to affect the marketing world...
Questions To Ask When Hiring An SEO Agency
Everywhere you look, you see an SEO agency with a promise. We’ll take your website to the top of the search engines for your target...
Online Marketing And Small Business: What It Takes To Succeed
There is no single solution to small business success. Some companies find it early on, others struggle to settle on a path, and many never...
Local SEO: 5 Things You Need To Know
As a local business, it’s natural to struggle with the idea of overcoming your competitors. Take, for example, the owner of a local restaurant on...
How To Know If Your Online Marketing Strategy Is Working
Just because you have an online marketing strategy doesn’t mean you have an online marketing strategy that generates positive results. It’s essential to have a...
How To Get Started With Affiliate Marketing In 2020
Affiliate marketing is nothing new. It’s been around for many years in some way, shape, or form. But to you, it may be the next...
How To Create An Online Marketing Plan For 2020
Wouldn’t it be great if you could rehash the same online marketing plan year after year? Unfortunately, your current strategy will only pay off for...
Choosing An Online Marketing Agency Is Easier Said Than Done
You’ve concluded that now’s the right time to hire an online marketing agency. Even though you’re excited about pushing forward, you also have some concerns....
5 Types Of Content Marketing To Experiment With
Content marketing is all the rage. Small, local companies looking to make a more significant mark in their industry use it. It’s used by mid-size...
10 Steps to Giving a Good Pitch
Everyone in the business world knows the importance of a pitch. It’s what allows you to communicate your ideas and advocate for your company. Good...
How to Sell SaaS If You Are a Startup
SaaS (software as a service) is an incredibly lucrative business. However, if you’re just entering this industry, it can be difficult to stand out from...
Small Business Blues? 9 Hacks to Get Firing on All Cylinders
Running a small company can be hard. Entrepreneurs are often so busy managing day-to-day operations that it can be difficult for them to allocate time...
12 Ways to Market SaaS (Software as a Service)
Having helped to build 2 SaaS platforms, ramping up your sales and marketing processes is a vital component to success when it comes to surviving...
How to Manage a Remote Marketing Team
With the Information Age in full swing, many marketing agencies and departments are now partially or fully remote. With employees scattered across the country or...
How Shrewd Business Owners Make Financial Plans
Most entrepreneurs would agree that making plans is an integral part of running a business. You and I would agree you must have a personal...
Let’s Talk About Conversational Marketing
Conversational marketing is a term that was born long before digital marketing. Just think about your favorite neighborhood grocery shop, that you still visit regularly...
Why 99% of Americans Don’t Have A Financial Advisor
Is your retirement in jeopardy? If you’re among the 33% of adults that Northwestern Mutual reports have less than $5,000 in retirement savings, then it’s...
21 Ways to Help Parents With Money… Without Going Broke
What will you do if your dad calls and asks you to help him with the mortgage payment? What if your mother told you that...
Financial Advisors, Are Your Clients Telling You What They Really Want From You?
Do you really know what your clients want from you? For that matter, do your clients really know what they need from you? And should...
5 Critical Strategies to Rocket Your Financial Practice
Advisors, if you’re building a business around your investment advice, portfolio management, company valuations, estate and retirement planning, at some point you need to look...
When You’re the Brand: 5 Tips for Selling Yourself Without Selling Out
Branding is important for any business. As a small business or entrepreneur, it can be even more critical to your success. After all, you don’t...
Entrepreneurship 101: Why You Can’t Manage a Business without Managing Your Personal Finances
Everyone preaches the value and importance of keeping your business finances and personal finances separate. What they don’t tell you is that if you don’t...
The Unintended Victims of The Trade War? America’s Small Business Owner
When President Trump unleashed new tariffs on Chinese imports, it’s likely that the last thing he wanted to do was to hurt America’s small businesses....
Understanding Behavioral Economics Can Make You A Better Investor
Human psychology and investment strategy could seem to make for strange bedfellows. But according to Richard Thaler, the Nobel Prize-winning economist, the two are inextricably...
8 Ways Financial Planners Can Better Sell Themselves
There is no doubt that as a financial advisor you are passionate about your work. Your primary goal is likely to see the businesses of...
Why Even Financial Advisors Need A Business Strategy
Financial advisors are in an interesting situation when you think about it. They focus all their energy and attention on the establishment of long-term financial...
Is Fear of Failure Hurting the Entrepreneurial Spirit?
Exploring Why Fear of Failure Holds So Many Entrepreneurs Back Although dozens of the world’s largest corporations have sprouted up out of American soil, the...
Life Management Tips for the Frequent Business Traveler
Traveling often for business can be an appealing aspect of any career requiring it. You can accomplish networking at a more rapid pace, work while...
Taking it to the Next Level: Optimizing Your PPC Campaign
Whether you’re a beginner or an old hand, when it comes to PPC marketing, there is always something more you can learn when trying to...
A Word About BERT – Google’s BERT That Is!
Bidirectional Encoder Representations From Transformers. Imagine having to use that in a sentence! Let’s keep it to BERT for short. BERT is the latest official...
The New And Better Way To Launch Products Using Agile
When a small business launches a new product, it can be a hit and miss affair. The product could gain traction in the market and...
7 Canadian Creative Innovators That Are Expanding Arts Scene
GEORGIA DICKIE FOR SOMEONE LIKE ME, who anguishes overwriting pretty much anything, talking with establishment craftsman Georgia Dickie feels more like going to a TED...
The Half-Life Of An Influencer
Come on! You’ve never done that?’ cries Garance Doré as she reclines on a perfect peach-pink calfskin banquette, the point of convergence of her beautiful...
How To Manage Talent In Tech
Farida Gibbs started her professional way in a call focus. “What we used to get back to the benefits in the day,” she recalls of...
Learn How To Calculate Retention Rate For Your Business
With the new businesses starting up and growing every day, the competition is becoming no less difficult. Now, customers get a choice to choose a...
Give Before You Receive: 3 Reasons to Use Reciprocity Marketing in 2019
As marketers, we invest vast amounts of time and money in triggering desired responses in our target audiences. Whether our goal is to acquire new...
Hope and Fear in Stock Investing
Are investors essentially rational beings who look to maximize their portfolio values? Or are they ruled by an assortment of motivations that affect the way...
5 Reasons Why A.I. Stocks Should Be A Part Of Every Portfolio
Artificial intelligence is slowly – but surely – becoming a part of everyday life. Some say human taxi drivers will soon become a thing of...
Artificial Intelligence: The Good, FUD, and Frightening
Well, the internet is abuzz again with new research and advancements in AI (Artificial Intelligence), social media gossip, and FUD. The acronym, FUD, is short...
Whether Or Not And How To Implement AI In Your Business?
Get a Clear Understanding of AI What do a web search, discourse acknowledgment, face acknowledgment, machine interpretation, independent driving, and programmed planning share for all...
6 Ways Investors and Their Advisors Can Align in 2020
Investors, as you look ahead to 2020, you’re no doubt wondering where the opportunities will be in the New Year. What will the smart money...
Google’s AMP – What Is It And Is It Worth Implementing?
Mobile internet traffic has grown substantially in the last decade, with around 90% of users accessing the internet through mobile phones. Modern digital marketers know...
Tools Of The Trade: Personal Money Management for 2020
The paradigm has shifted in how people are managing their money. The spread of technology in the world of personal finance has created a new...
4 Ways Advisors Can Measure Up to Investors Expectations
Currently, among affluent investors and high net worth individuals (HNWIs), 25% do not receive professional wealth management advice. Furthermore, among the 75% who do seek...
7 Ways Financial Advisors Use Social Selling to Reach High Net Worth Investors
Willie Sutton was quite possibly the best-known and most infamous bank robber of the 20th century. He spent half his adult life robbing banks and...
How Split Testing Can Uncover What Your Clients Really Want To Buy From You
The standing joke in the marketing community is that contrary to popular belief, A/B testing stands for “Always Be Testing”. Jokes apart, this isn’t that...
How to Optimize Native Ad Campaigns
The recipe for the best native ad campaigns begins with engaging content. Whatever the aims of the campaign are, either to increase sales, subscriptions, or...
7 Astonishing Trends Driving Investors To Virtual (Human) Advisors
“One thing is clear: We don’t have the option of turning away from the future. No one gets to vote on whether technology is...