Emails are one of the most important forms of marketing for your online business, and personalization is vital in creating successful email marketing campaigns. According...
UX writers have become quintessential to a brand’s identity. If you want to give your product personality, you need to hire a qualified professional. However,...
When running a small business, profitability is of utmost importance. Businesses that aren’t profitable can’t stay up and running without a constant influx of cash...
IN THE 1964 SPY MOVIE GOLDFINGER, James Bond’s device munitions stockpile incorporated a “homer,” a GPS beacon that was science fiction at that point and...
RECORD low unemployment and the intensifying war for talent has sharpened employers’ focus on graduate recruitment. Firms are designing their own schemes and looking beyond...
Official Summary In this report, I have attempted to feature the idea and regular methodology towards the exhaust. Realities about the adjustments in advanced working...
Working for an entrepreneur can be one of the most rewarding experiences you can have in the business world, especially if you’re thinking about branching...
For some, having a light-bulb moment and turning that idea into reality comes naturally, while for others, it’s a challenging process littered with setbacks and...
Nowadays, becoming an entrepreneur is more accessible than ever. Through incredible changes in education, high school courses that focus on business are now offered. So...
Entrepreneurship used to be something only possible for a select few. The Richard Bransons, the Warren Buffets, they seemed to have a sprinkle of something...
We hear the word ‘entrepreneur’ everywhere these days, with a growing number of business-minded people describing this as their profession, but what exactly is an...
Startups don’t turn into successful companies without some guidance, direction, and strategic leadership. This can happen in numerous ways, but there’s one integral piece to...
When you think about it, money is nothing more than a social construct that’s been derived over many centuries and civilizations. People agree to assign...
Age, gender, occupation, salary, and net worth don’t seem to matter. Regardless of any of these factors, people are stressed about money. In fact, it’s...
Culturally, creativity is something that we talk about from a very early age. Toddlers are given crayons and asked to draw pictures. Preschool teachers encourage...
Wealth management firms must remain on top of current trends if they are to capitalize on market opportunities. The change in investor demographics is one...
Most investment decisions are no longer made directly by humans. Instead, computer programs buy and sell shares of companies. Algorithms, which are essentially a set...
As an entrepreneur, personal improvement is going to be an eternal goal. The most successful people in the world are continually learning and growing and...
New research from the marketing effectiveness groups, Gain Theory, MediaCom, and Wavemaker, has found that television advertising is the “least risky” form of advertising available...
From influencers to retargeting, several trends and technologies have defined marketing in the last decade. Of these, which will continue to affect the marketing world...
Just because you have an online marketing strategy doesn’t mean you have an online marketing strategy that generates positive results. It’s essential to have a...
You’ve concluded that now’s the right time to hire an online marketing agency. Even though you’re excited about pushing forward, you also have some concerns....
SaaS (software as a service) is an incredibly lucrative business. However, if you’re just entering this industry, it can be difficult to stand out from...
Running a small company can be hard. Entrepreneurs are often so busy managing day-to-day operations that it can be difficult for them to allocate time...
With the Information Age in full swing, many marketing agencies and departments are now partially or fully remote. With employees scattered across the country or...
Conversational marketing is a term that was born long before digital marketing. Just think about your favorite neighborhood grocery shop, that you still visit regularly...
Is your retirement in jeopardy? If you’re among the 33% of adults that Northwestern Mutual reports have less than $5,000 in retirement savings, then it’s...
Advisors, if you’re building a business around your investment advice, portfolio management, company valuations, estate and retirement planning, at some point you need to look...
Everyone preaches the value and importance of keeping your business finances and personal finances separate. What they don’t tell you is that if you don’t...
When President Trump unleashed new tariffs on Chinese imports, it’s likely that the last thing he wanted to do was to hurt America’s small businesses....
Human psychology and investment strategy could seem to make for strange bedfellows. But according to Richard Thaler, the Nobel Prize-winning economist, the two are inextricably...
Financial advisors are in an interesting situation when you think about it. They focus all their energy and attention on the establishment of long-term financial...
Exploring Why Fear of Failure Holds So Many Entrepreneurs Back Although dozens of the world’s largest corporations have sprouted up out of American soil, the...
Bidirectional Encoder Representations From Transformers. Imagine having to use that in a sentence! Let’s keep it to BERT for short. BERT is the latest official...
GEORGIA DICKIE FOR SOMEONE LIKE ME, who anguishes overwriting pretty much anything, talking with establishment craftsman Georgia Dickie feels more like going to a TED...
Come on! You’ve never done that?’ cries Garance Doré as she reclines on a perfect peach-pink calfskin banquette, the point of convergence of her beautiful...
Are investors essentially rational beings who look to maximize their portfolio values? Or are they ruled by an assortment of motivations that affect the way...
Well, the internet is abuzz again with new research and advancements in AI (Artificial Intelligence), social media gossip, and FUD. The acronym, FUD, is short...
Get a Clear Understanding of AI What do a web search, discourse acknowledgment, face acknowledgment, machine interpretation, independent driving, and programmed planning share for all...
Mobile internet traffic has grown substantially in the last decade, with around 90% of users accessing the internet through mobile phones. Modern digital marketers know...
Currently, among affluent investors and high net worth individuals (HNWIs), 25% do not receive professional wealth management advice. Furthermore, among the 75% who do seek...
The standing joke in the marketing community is that contrary to popular belief, A/B testing stands for “Always Be Testing”. Jokes apart, this isn’t that...
The recipe for the best native ad campaigns begins with engaging content. Whatever the aims of the campaign are, either to increase sales, subscriptions, or...