There is no single solution to small business success. Some companies find it early on, others struggle to settle on a path, and many never reach their goals.
In today’s day and age, online marketing is the lifeblood of every small business. Even so, some companies continue to fight the trend, assuming they can achieve success without harnessing the real power of the internet.
For example, Fundera notes that 35% of small businesses without a website believe they are too small to have one.
This isn’t true. Even small companies can do big things with the right web presence and online marketing strategy.
So, this leads to an important question: what does it take for a small business to implement a successful online marketing strategy?
There is no right or wrong answer, but most find these five details essential to their success:
1. A Defined Plan
You have a plan in your mind, and you’re confident in your ability to follow it. That’s enough, right? Not really.
A big part of your success centers on creating a defined plan, putting pen to paper, and following through with your strategy.
If your plan lives in your mind – nowhere else – you’re likely to find yourself drifting off track, which leads you to waste time and money.
2. Multi-level approach
You want to see what works and milk it for all it’s worth. For instance, if content marketing is your bread and butter, create a strategy you’re confident in and ride it for as long as you can.
But don’t assume that a singular approach to online marketing will deliver the best results. You need to spread yourself around, as this is the only way to find what works best for your business.
Maybe you’re spending so much time on content marketing that you’ve overlooked the power of social media. Or perhaps you’re spending so much time on Facebook and Twitter that you’ve never considered the benefits of video marketing on YouTube.
3. Maintain Flexibility
What works today may not work tomorrow. And what works tomorrow may not produce results next week or next month.
Yes, you need a defined online marketing strategy. But at the same time, you should include some level of flexibility, as you never know when you’ll need to pivot to reach your goals.
4. Dedication and Persistence
How many times have you started a new marketing project only to give up on it before you see it through?
You’re not the only one who has done this, but here’s the deal: promise yourself never to go down this path in the future.
Dedication and persistence is a must, as online marketing isn’t something you can do part-time.
Don’t be the company that publishes two blog posts one week, one the next, and then none for the next six months.
Don’t be the person who posts new content on Twitter and LinkedIn every day, then disappear for several weeks.
Dedicate yourself to online marketing success and do whatever it takes to follow through with your plan. Your persistence will pay rewards in the long run.
5. Willingness to Fail
Some small businesses stick with the status quo because they’re afraid to fail. They’re concerned about spending time and money on a strategy that flops, so they never stick their neck out and go for the gusto.
A willingness to fail is often your greatest asset. You’ll never know what you can and can’t do until you try. And you’ll never know what does and doesn’t work until you experiment.
The cool thing about running a small business today is that the internet has evened the playing field. Small companies can compete with well-established brands. The little guy can use online marketing hacks to steal market share in no time.
If you want to succeed with online marketing, don’t wait any longer to dive in and get dirty. The five details above are essential to your success, but don’t stop there.
Customize your strategy to ensure that it suits your business, budget, and industry. From there, get to work. Success awaits those who take action!